Led by the firm belief that you make a living by what you get but you make a life by what you give, in 2021 Rozara Group founded the Bulgarian Rose Valley Association carrying out the Group’s social responsibility. The Association works to preserve and develop the 300-year old traditions of cultivation of Bulgarian oil-yielding Damascena Rose and production of rose oil and rose products of highest quality.

Our mission is to restore Bulgaria’s leadership on the world market by supporting the small rose and rose-oil producers in the authentic Bulgarian rose valley, and by working with the state to ensure best efficiency of public spending in the sector.